How SAAS Companies Can Apply Dan Kennedy’s Direct Response Marketing Strategies

Dan Kennedy’s Definition of Marketing Dan Kennedy is one of the most well-known American copywriters. He has written about marketing for more than 3 decades. He is the author of six books on copywriting, direct response marketing and also an international speaker. He says that marketing is “the process of identifying, anticipating, and satisfying customers’…

Why you have been eating too much and why you now have a weight problem

If you weigh too much then the chances are that you have been eating too much. In order to conquer your weight problem you need to find out why you’ve been eating too much. You may have been eating because you’ve been bored or depressed. You may have acquired bad eating habits. You won’t be…

The Dirty Dozen Dieting Myths

When magic isn’t enough! The slimming ‘industry’ is the biggest and most profitable part of the health care industry and many companies and individuals have made fortunes out of the twin facts that losing weight is harder than putting it on and that most would-be slimmers are on the constant look out for an easy,…

How Much Should You Weigh?

There is no doubt that the simplest and most reliable way to find out whether or not you are overweight is to weigh yourself. Unfortunately, it isn’t always as easy as it should be to decide from this just how much weight you need to lose. Many of the height/weight charts which are in existence…

HEALTHY EATING: EAT LESS FAT

Why you should eat less fat Cutting down your total fat intake will reduce your calorie intake and will make it easier for you to get slim—and stay slim. And reducing your intake of saturated fat will dramatically improve your health and reduce your susceptibility to a wide range of disorders (particularly heart disease and…

The Food Fact File

The most important thing you have to remember about healthy eating is that you must eat a balanced diet. Only by eating a balanced diet can you be sure that you are getting enough protein and carbohydrate and not too much fat. Only by eating carefully and knowledgeably can you be sure that you are…

Drugs And Hormones In Your Food

In order to maximise their profits, modern farmers often use drugs and hormones to keep their animals ‘healthy’. The drugs help to reduce the financial loss of animals dying. Since animals are often kept in over crowded conditions the need for artificial help is often considerable. In addition drugs are frequently used to improve the…

Food Additives: Are they dangerous?

Food manufacturers use flavourings, preservatives and colourings to restore or improve the taste, texture or colour of the foods they sell. Altogether they use several thousand different additives and in recent years there has been a considerable amount of discussion about the safety of these substances. Since the average consumer eats around 5.51b (2.5kg) of…

Is milk healthy?

Cow’s milk Milk has a tremendous reputation as a healthy food. The consumption of milk has been rising steadily for decades. But that reputation is hardly deserved. Here are three health reasons why I don’t drink cow’s milk— a drink which is really only suitable for calves! (I also object to the way cows are…

ARE YOU A CAFFEINE ADDICT?

Do you regularly suffer from headaches, indigestion or palpitations? Do you get edgy, irritable and nervous? Do you ever feel tired and washed out? Do you have difficulty in getting to sleep at night? If you have answered yes to any of these questions then there could be a simple explanation. For if, in addition…

Alcohol and alcoholism – know your limits

The liver isn’t the only organ damaged by too much drinking. Stomach ulcers, muscle wastage, cancer and brain disease all occur in alcoholics. The incidence of alcoholism is going up fist as more women drink to excess. Early physical symptoms include hand tremor, indigestion, poor appetite, impotence, fits, blackouts, memory lapses and frequent accidents. Anxiety,…

Vitamins and minerals and what they do for you

Although they are sometimes called ‘micro-nutrients’ because we need them in such very small quantities, vitamins and minerals are essential for healthy living. Vitamins and minerals: Help keep your body tissues healthy Help keep your skin in good condition Produce enzymes to help your body function Help turn food into energy Help keep your nerves…

ALTERNATIVE MEDICINE: VASODILATORS

Principally anything that opens up blood vessels is a vasodilator, which includes alcohol. Peripheral vasodilators are used in an attempt to treat Raynaud’s disease and others affect the blood vessels in the brain and are being unsuccessfully tried in Alzheimer’s disease and other dementias. Use only if alternative therapies do not work because these drugs…

ALTERNATIVE MEDICINE: VANCOMYCIN

Vancomycin is an antibiotic that deserves special mention. It can only be given intravenously and is used as a last resort against multiresistant bacteria. Its use is becoming more needed because of hospital-induced resistant strains, especially of staphylococcal infections. Special mention is given because it is our last-resort antibiotic. We now have resistant strains to…

ALTERNATIVE MEDICINE: TRANQUILLIZERS

This term has now been superseded by hypnotics and anxiolytics. A tranquillizer is principally a drug that takes away anxiety and is now synonymous with anxiolytics. These drugs can be divided into the benzodiazepines and barbiturates. The latter are very rarely used nowadays because of their side effects and rapid addictive qualities. The former are…